Last updated: 12/2/2025

This website is operated by “PENTAGONbrief SINGLE MEMBER P.C.”, a company lawfully incorporated under the laws of Greece, with registered address at 51, Dimosthenous str., 11142, Athens, Greece (hereinafter “the Company”). Throughout the website, the terms “we”, “us” and “our” refer to the Company. The Company offers this website, including all information, tools and services available from this website to you, the user, conditioned upon your acceptance of all terms, conditions, policies and notices stated here.
The Company provides an online platform, through which the users can receive branding consulting services (the “Services”), namely:

• Conducting an Audit and Review of their brand.
• Discover their audience’s deeper needs and product-associated feelings.
• Create their own Brand Profile, Competitor and Audience Profiles.
• Get branding recommendations that fit their specific case, about Brand Purpose, Differentiator, Messaging Pillars, and more.
• Create strategically meaningful and engaging content for their website, social media, presentations, and marketing actions.

You may use the Services for personal, commercial, recreative, research, business or any other purposes. The Company does not bear any responsibility for decisions taken based on the Services provided, either of an economic/business nature or not. The Services must always be regarded as consulting services. The Services should not be relied upon or used as the sole basis for making decisions. Any reliance on the Services is at your own risk.

By visiting our website and receiving the Services, you agree to be bound by the following terms and conditions (“Terms of Service”, “Terms”). These Terms of Service apply to all users of the website, including without limitation users who are browsers, customers, and/or contributors of content.

Please read these Terms of Service carefully before accessing, browsing through, or using our website. By accessing or using any part of the website, you agree to be bound by these Terms of Service. If you do not agree to all the terms and conditions of this agreement, then you may not access the website or use any Services.

Any new features or tools which are added to the current website shall also be subject to the Terms of Service. We may make changes to these Terms and to the Services from time to time. We may do this for a variety of reasons including reflecting changes in legal requirements, new features, or changes in business practices. The most recent version of these Terms will be posted on the relevant section of the website, and you should regularly check for it. The most recent version is the version that applies. If the changes include material changes that affect your rights or obligations, we will notify you in advance of the changes by reasonable means, which could include notification through the website or via email. If you continue to use the Services after the changes become effective, then you agree to the revised Terms.

GENERAL TERMS

SECTION 1 – LEGAL CAPACITY

By agreeing to these Terms of Service, you represent that you are at least the age of majority in your country, state or province of residence or you have given us your consent to allow any of your minor dependents to you to use this website. You also represent that you have the capacity to perform legal acts in your country, state or province of residence. You may not use our products for any illegal or unauthorized purpose nor may you, in the use of the Service, violate any laws in your jurisdiction (including but not limited to copyright laws).

You must also not transmit any harmful script/ worms or viruses or any code of destructive nature.

A breach or violation of any of the Terms will result in an immediate termination of the Services provided to you by the Company.

SECTION 2 – GENERAL CONDITIONS

We reserve the right to refuse Service to anyone for any reason at any time, particularly if it does not comply with the present Terms. You understand that your content (not including debit/credit card information), may be transferred unencrypted and involve (a) transmissions over various networks; and (b) changes to conform and adapt to technical requirements of connecting networks or devices. Debit/credit card information is always encrypted during transfer over networks.

You agree not to reproduce, duplicate, copy, sell, resell or exploit any part of the Service, use of the Service, or access to the Service or any contact on the website through which the service is provided, without express written permission by us.

The headings used in this agreement are included for convenience only and will not limit or otherwise affect these Terms.

SECTION 3 – MODIFICATIONS TO THE SERVICE AND PRICES

Prices for Services available on the website are subject to change without notice. Prices are custom, based on your answers to the customizing questionnaire in our pricing page.
If you pay for a Service, we are committed to providing you with the Service at the agreed price and may not change the price during the provision of the Service nor request extra payment.

You are entitled to receive a full refund, as long as you submit a compensation claim AND if you have not completed more than 29,9% of your session. After this point, you are not entitled to any compensation. See more in our Refund Policy page.

If, after having purchased a Service you understand that your needs have been amended, you must fill in again the questionnaire and receive a new quote. You are not entitled to any setoff if you have already purchased and not completed the use of another Service by us.

We reserve the right at any time to modify or discontinue the Service (or any part or content thereof) without notice at any time. We shall not be liable to you or to any third-party for any modification, price change, suspension or discontinuance of the Service.

SECTION 4 – SERVICES

Services may be available exclusively online through the website. We reserve the right, but are not obligated, to limit the sales of our Services to any person, geographic region or jurisdiction. We may exercise this right on a case-by-case basis. We do not guarantee that the quality of any Services, information, or other material purchased by you will meet your expectations, or that any errors in the Service will be corrected.

SECTION 5 – ACCURACY OF BILLING AND ACCOUNT INFORMATION

We reserve the right to refuse any order for a Service you place with us. In the event that we make a change to or cancel an order, we may attempt to notify you by contacting the e-mail and/or billing address/phone number provided at the time the order was made.

You agree to provide current, complete and accurate transactions and account information. Please note that all the results provided by us, are based on the information you submit to our questionnaires. The information is processed by our algorithms and the result is provided to you. We underline that neither you nor any third party may have access to our algorithms, which constitute business secret of the Company and are protected under copyright law.

You agree to promptly update your account and other information, including your email address and debit/credit card numbers and expiration dates, any time requested, so that we can complete your transactions and contact you as needed.

Please note that no payment service is provided by the Company. All payment services are provided by Stripe Technology Europe, Limited which has its principal place of business at The One Building, 1, Lower Grand Canal Street, Dublin 2, Ireland.

SECTION 6- RIGHTS THE COMPANY GRANTS YOU UNDER CONDITIONS

The Company grants you a personal, worldwide, royalty-free, non-assignable, non-exclusive, revocable, and non-sublicensable license to access and use the Services. This license is for the sole purpose of letting you use and enjoy the Services’ benefits as intended by the Company and permitted by these Terms. Therefore, you agree not to:

• copy, modify, transmit, create any derivative works from, make use of, or reproduce in any way any copyrighted material, images, trademarks, trade names, service marks, or other intellectual property, content or proprietary information accessible through the Services without our prior written consent.
• express or imply that any statements you make are endorsed by the Company.
• use the Services in any way that could interfere with, disrupt or negatively affect the Services or the servers or networks connected to the Services.
• upload viruses or other malicious code or otherwise compromise the security of the Services.
• “frame” or “mirror” any part of the Services without the Company’s prior written authorization.
• use meta tags or code or other devices containing any reference to the Company or the Services (or any trademark, trade name, service mark, logo or slogan of the Company) to direct any person to any other website for any purpose.
• modify, adapt, sublicense, translate, sell, reverse engineer, decipher, decompile or otherwise disassemble any portion of the Services, or cause others to do so.
• probe, scan or test the vulnerability of our Services or any system or network.
• encourage or promote any activity that violates these Terms.

We may investigate and take any available legal action in response to illegal and/or unauthorized uses of the Services, including termination of the provision of Services to you.

SECTION 7 – USER COMMENTS, FEEDBACK AND OTHER SUBMISSIONS

If, at our request, you send certain specific submissions or without a request from us you send creative ideas, suggestions, proposals, plans, or other materials, whether online, by email, by postal mail, or otherwise (collectively, ‘comments’), you agree that we may, at any time, without restriction, edit, copy, publish, distribute, translate and otherwise use in any medium any comments that you forward to us. We are and shall be under no obligation (1) to maintain any comments in confidence; (2) to pay compensation for any comments; or (3) to respond to any comments.

You agree that your comments will not violate any right of any third-party, including copyright, trademark, privacy, personality or other personal or proprietary right. You further agree that your comments will not contain libelous or otherwise unlawful, abusive or obscene material, or contain any computer virus or other malware that could in any way affect the operation of the Service or any related website. You may not use a false e-mail address, pretend to be someone other than yourself, or otherwise mislead us or third parties as to the origin of any comments. You are solely responsible for any comments you make and their accuracy. We take no responsibility and assume no liability for any comments posted by you or any third-party. The Company may use all communication means (such as phone number, email etc.), in order to get feedback on the use of the Services.

SECTION 8 – ERRORS, INACCURACIES AND OMISSIONS

Occasionally there may be information on our website or in the Service that contains typographical errors, inaccuracies or omissions that may relate to descriptions, pricing, promotions, offers and availability. We reserve the right to correct any errors, inaccuracies or omissions, and to change or update information if any information in the Service is inaccurate at any time without prior notice.
We undertake no obligation to update, amend or clarify information in the Service or on any related website, including without limitation pricing information, except as required by law.

SECTION 9 – INTELLECTUAL PROPERTY

The graphic logo and slogans displayed on this Website are registered and are legal trademarks of the Company, and may not be copied, imitated, or used, in whole or in part, without the prior written permission of the Company. Product trademarks are protected under the applicable legislation and may not be used in any way without the written permission of the trademark holder.
In addition, the design of this platform, including all page headers, custom graphics, button icons and scripts, is the intellectual property of the Company and may not be copied, imitated or used, in whole or in part, without prior written permission. All the above are protected by Greek and EU copyright laws. All other trademarks, registered trademarks, product names and company names or logos mentioned in this Website are the property of their respective owners. Reference to any products, services, processes or other information, by trade name, trademark, manufacturer, supplier or otherwise does not constitute or imply endorsement, sponsorship or recommendation thereof by the Company. The Company, always in accordance with the principle of good faith and with the relevant transactional ethics, makes every effort to ensure that the content and information that appears each time on the platform are as accurate as possible, but does not bear any responsibility for their credibility.

If you upload any logo, slogan or graphic to the website, the Company does not acquire any rights on such logo, slogan or graphic. You are solely responsible for the logos, slogans and graphics you share with the Company, and you represent that you have the right to use them in the context of the Services. The Company does not bear any responsibility to assess the lawfulness and the ownership of the information you provide.

Moreover, please note that the algorithms by which the Services work and all the algorithms that produce the figures, metrics, visualization, analytics, as well as all related intellectual and industrial property rights, including, but not limited to, their distinctive traits and titles, trademarks, images, graphics, photographs, designs, texts, etc., are the property and intellectual property of the Company, which is protected by the applicable laws and in particular by the provisions on protection of intellectual property, trademarks and distinctive signs, as well as by the provisions on unfair competition.

If you become aware of any unlawful or prohibited use of intellectual property, please contact us at our contact email address, as provided below.

SECTION 10 – PROHIBITED USES

In addition to other prohibitions as set forth in the Terms of Service, you are prohibited from using the website or its content: (a) for any unlawful purpose; (b) to solicit others to perform or participate in any unlawful acts; (c) to violate any international, national, federal, provincial or state regulations, rules, laws, or local ordinances; (d) to infringe upon or violate our intellectual property rights or the intellectual property rights of others; (e) to harass, abuse, insult, harm, defame, slander, disparage, intimidate, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, or disability; (f) to submit false or misleading information; (g) to upload or transmit viruses or any other type of malicious code that will or may be used in any way that will affect the functionality or operation of the Service or of any related website, other websites, or the Internet; (h) to collect or track the personal information of others; (i) to spam, phish, pharm, pretext, spider, crawl, or scrape; (j) for any obscene or immoral purpose; or (k) to interfere with or circumvent the security features of the Service or any related website, other websites, or the Internet. We reserve the right to terminate your use of the Service or any related website for violating any of the prohibited uses.

SECTION 11 – DISCLAIMER OF WARRANTIES; LIMITATION OF LIABILITY

We do not guarantee, represent, or warrant that your use of our service will be uninterrupted, timely, secure or error-free. We do not warrant that the results that may be obtained from the use of the service will be accurate or reliable.

You agree that from time to time we may remove the service for indefinite periods of time or cancel the service at any time, without notice to you. You expressly agree that your use of, or inability to use, the service is at your sole risk. The service and all products and services delivered to you through the service are (except as expressly stated by us) provided ‘as is’ and ‘as available’ for your use, without any representation, warranties or conditions of any kind, either express or implied, including all implied warranties or conditions of merchantability, merchantable quality, fitness for a particular purpose, durability, title, and non-infringement. In no case shall the Company, our directors, officers, employees, affiliates, agents, contractors, interns, suppliers, service providers or licensors be liable for any injury, loss, claim, or any direct, indirect, incidental, punitive, special, or consequential damages of any kind, including, without limitation lost profits, lost revenue, lost savings, loss of data, replacement costs, or any similar damages, whether based in contract, tort (including negligence), strict liability or otherwise, arising from your use of any of the service or any products procured using the service, or for any other claim related in any way to your use of the service or any product, including, but not limited to, any errors or omissions in any content, or any loss or damage of any kind incurred as a result of the use of the service or any content (or product) posted, transmitted, or otherwise made available via the service, even if advised of their possibility. Because some states or jurisdictions do not allow the exclusion or the limitation of liability for consequential or incidental damages, in such states or jurisdictions, our liability shall be limited to the maximum extent permitted by law.

SECTION 12– INDEMNIFICATION

You agree to indemnify, defend and hold harmless the Company and our parent companies, subsidiaries, affiliates, partners, officers, directors, agents, contractors, licensors, service providers, subcontractors, suppliers, interns and employees, harmless from any claim or demand, including reasonable attorneys’ fees, made by any third-party due to or arising out of your breach of these Terms of Service or the documents they incorporate by reference, or your violation of any law or the rights of a third-party.

SECTION 13 – SEVERABILITY

In the event that any provision of these Terms of Service is determined to be unlawful, void or unenforceable, such provision shall nonetheless be enforceable to the fullest extent permitted by applicable law, and the unenforceable portion shall be deemed to be severed from these Terms of Service, such determination shall not affect the validity and enforceability of any other remaining provisions.

SECTION 14– TERMINATION

The obligations and liabilities of the parties incurred prior to the termination date shall survive the termination of this agreement for all purposes. These Terms of Service are effective unless and until terminated by either you or us. You may terminate these Terms of Service at any time by notifying us that you no longer wish to use our Services, or when you delete your account.

If in our sole judgment you fail, or we suspect that you breach any guarantee or obligations under the Agreement, or any policies or rules pertaining to it, you engage in fraudulent practices or behaviour, or the Company finds, at its absolute discretion, that your activities or behaviour have caused damage or threaten to cause damage to third parties, or to the Company, we may terminate this agreement at any time without notice and you will remain liable for all amounts due up to and including the date of termination; and/or accordingly may deny you access to our Services (or any part thereof). You are not entitled to any compensation on account of the suspension or termination in any way of your account.

SECTION 15 – ENTIRE AGREEMENT

The failure on our part to exercise or enforce any right or provision of these Terms of Service shall not constitute a waiver of such a right or provision. These Terms of Service and any policies or operating rules posted by us on this website or in respect to the Service constitutes the entire agreement and understanding between you and us and govern your use of the Service, superseding any prior or contemporaneous agreements, communications and proposals, whether oral or written, between you and us (including, but not limited to, any prior versions of the Terms of Service).
Any ambiguities in the interpretation of these Terms of Service shall not be construed against the drafting party.

SECTION 16 – GOVERNING LAW & CHOICE OF FORUM

These Terms of Service and any separate agreements whereby we provide you our Services, shall be governed by and construed in accordance with Greek law and the courts of Athens shall be the competent courts to resolve any dispute arising from these Terms.

SECTION 17 – CHANGES TO TERMS OF SERVICE

You can review the most current version of the Terms of Service at any time on this page. We reserve the right, at our sole discretion, to update, change or replace any part of these Terms of Service by posting updates and changes to our website. It is your responsibility to check our website periodically for changes. Your continued use of or access to our website or the Service following the posting of any changes to these Terms of Service constitutes acceptance of those changes.

SECTION 18 – CONTACT INFORMATION

Questions about the Terms of Service can be sent to us via your Contact Form.