Frequently Asked Questions about
PENTAGONBRIEF
Quick Answers Before You Start
PENTAGONBRIEF is an expert-designed, fully automated consulting session (AI-accelerated) that turns your inputs into a tailored Brand Strategy & Messaging Plan: positioning, messaging pillars, voice guardrails, and differentiation angles—ready to use immediately.
It’s a consulting-grade strategy workflow delivered through an automated session. AI accelerates checks and synthesis, while the structure follows professional brand strategy logic.
You receive a tailored Brand Strategy & Messaging Plan (PDF), including:
- Positioning & Differentiation
- Messaging Pillars + Objection Map
- Voice Direction + Communication Guardrails
- Audience & Competitive Landscape
- Microcopy Kit (examples you can reuse)
You can also export your input summaries (PDF) at no extra cost to brief your team, copywriter, or agency.
Most sessions take around 120 minutes, depending on how much detail you add. After you finalize, your plan is typically generated (usually) within minutes. Stronger inputs produce more tailored outputs, so take your time.
Yes. You can pause and resume anytime—your progress is auto-saved.
PENTAGONBRIEF session uses structured, expert-designed inputs plus sanity checks and coherence cross-checks to force specificity (tradeoffs, constraints, audience triggers, alternatives). When possible (industry/country-dependent), we add light public-source context signals such as category patterns—not company-specific research. Your inputs remain the primary driver.
Built for SMB founders and marketing/sales leads who need clear positioning and consistent messaging that’s practical, structured, and easy to apply across website, sales, and marketing.
Not a fit for complex brand architecture (multi-brand/house-of-brands), or anyone expecting done-for-you copywriting, design, logos, or visual identity. It’s best for teams that want strong direction and a clean brief to execute from.
No. PENTAGONBRIEF delivers strategy, positioning, and messaging direction—not finished copy, logos, or design assets. Use the output as a brief for your team, agency, copywriter, or designer.
No. We don’t sell data and we don’t train models on your session inputs. Your answers are treated as confidential, with encryption and retention/deletion controls (see Privacy Policy).
The session is a €250 one-off fee (no subscription). It includes analysis for up to 3 audiences and 3 competitors; an upgrade option is available if you need up to 5/5.
Refunds are available up to 30% session progress (auto-approved). Payment processing fees are not refunded. See our Refund Policy.
No. You just need to know your business, your customers, and your alternatives (competitors). The session uses plain English and guides you step by step.