PENTAGONBRIEF Frequently Asked Questions
Do you have any questions about what it is and how it’s done?
Quick Answers Before You Start
PENTAGONBRIEF is an expert-designed, fully automated consulting session (AI-accelerated) that turns your inputs into a tailored brand strategy and messaging plan: positioning, messaging pillars, voice guardrails, and differentiation angles—ready to apply as direction.
It’s way beyond that. It’s a consulting-grade strategy workflow delivered through an automated session. AI accelerates checks and synthesis, while the structure follows professional brand strategy logic.
You receive a tailored Brand Strategy & Messaging Plan, including:
- Positioning & Differentiation
- Messaging Pillars
- Voice Guardrails
- Brand Personality
- Voice Guidelines + Tone Misalignment Warnings
- Audience & Competitive Landscape
You can also export your input summaries (in PDF) at no extra cost to brief your team, copywriter, or agency.
Most sessions take around 120 minutes, depending on how much detail you add. After you finalize, your plan is typically generated within minutes. Stronger inputs produce more tailored outputs, so take your time.
Yes. You can pause and resume anytime—your progress is auto-saved.
PENTAGONBRIEF session uses structured, expert-designed inputs plus sanity checks and coherence cross-checks to force specificity (tradeoffs, constraints, audience triggers, alternatives). When possible, we add light public-source context signals such as category patterns—not company-specific research. Your inputs remain the primary driver.
Built for SMB founders and marketing/sales leads who need clear positioning and consistent messaging that’s practical, structured, and easy to apply across website, sales, and marketing.
A good sanity-check of your current approach and grounded branding recommendations.
Not a fit for complex brand architecture (multi-brand/house-of-brands), or anyone expecting done-for-you copywriting, design, logos, or visual identity. It’s best for teams that want strong direction and a clean brief to execute from.
No. PENTAGONBRIEF delivers strategy, positioning, and messaging direction—not finished copy, logos, or design assets. Use the output as a super-brief for your agency, copywriter, designer, or AI tool.
No. We don’t sell data and we don’t train models on your session inputs. Our system is being trained by brand strategists, and your answers are treated as confidential (see Privacy Policy).
Even before you read the deliverable, completing the input stage offers:
- Input Summaries turning scattered thoughts and insights into structured brief about your business, brand, audiences, and competition (all printable in PDF).
- Built-in self-checks helping you catch weak points or contradictions as you answer.
- If you work with a team: cross-checks and prioritizations on key elements, so you can align on one shared view before moving forward.
The session is a €250 one-off fee (no subscription). It includes analysis for up to 3 audiences and 3 competitors; an upgrade option is available if you need up to 5/5.
Refunds are available up to 30% session progress (auto-approved). Payment processing (Stripe) fees are not refunded.
No—once your plan is generated, you can’t edit the inputs inside that result. But you can review and refine your input BEFORE you submit it as final. If you need a new version of your generated report, you’ll need to start a new session – new report.